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The (Behavioral Economics) Problem with Online Dating

The (Behavioral Economics) Problem with Online Dating

Swipe left, swipe right. If you're one of the millions of people looking to find love online, you've probably turned to swipe-based dating apps – and have been doing more swiping than meeting up for coffee. And Dan Ariely wants to show you why. Ariely – a behavioural economist and bestselling author – examines the tantalizing world of online dating in his book, The Upside…

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