How Our Expectations Shape Our Realities in Dan Ariely’s Predictably Irrational
According to Dan Ariely's book, Predictably Irrational, we have a puzzling quirk. It’s time for a coffee break and you’ve decided to walk past Starbucks and into a local café. You spy two coffee shops next door to each other and each has a sign featuring a daily special. The first shop, The Grind, features a “steamy cappuccino with vanilla bean and cinnamon.” The other…
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