The Ikea Effect: We Care More When We Try Harder
It should come as no surprise that we’re big fans of Dan Ariely’s work here at The Fabulous. His book Irrationally Yours is slightly different from his other works, as it’s not a book so much as a collection of letters from his Wall Street Journal advice column “Ask Ariely,” where he pens advice to readers on a wide variety of topics—from missing socks to…
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