The (Behavioral Economics) Problem with Online Dating
Swipe left, swipe right. If you're one of the millions of people looking to find love online, you've probably turned to swipe-based dating apps – and have been doing more swiping than meeting up for coffee. And Dan Ariely wants to show you why. Ariely – a behavioural economist and bestselling author – examines the tantalizing world of online dating in his book, The Upside…
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